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Iceland is helping low income families have access to frozen food by handing out free freezers

Iceland has teamed up with Birds Eye and Currys to hand out free freezers to low-income families amid the cost of living crisis. The new project has been launched to help people access frozen foods and lower the cost of their food shops.

The partnership comes as new research by Manchester Metropolitan University shows that families who switch from fresh to frozen food halve their food waste and reduce grocery bills by almost a quarter. However, Turn2us a national charity that helps people in financial hardship and says that around one in ten UK houses are currently living without a freezer.

Iceland, Currys & Birds Eye team up to hand out free freezers to low income families and reduce food costs